FIGURE 18-1: The original BackRub home article. A site that has posted a new article every day for the past five years will have a much higher authority than a year-old site that occasionally and sporadically posts new content. Whether you work with 10 people, 10000 people or just yourself …

This is a bad idea because Google can detect the use of repeated language, and could penalize you for spamming the same message. It's an easy fix, yet an important one since it can lead to ranking penalties under Google's Panda algorithm if there are too many internal search results …

An algorithm is a formula or calculation a search engine uses to decide who appears within the SERP. Google, for example, has over 200 data points or ranking signals. The results served are also becoming much more relevant to the users search intent. Working at a standing desk may offer …

However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage is. As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right …

For most search marketers, link echoes are a good thing. To say implementing AMP is extremely technically involved would be an understatement--it's something that should only be handled by the deft hands of a highly skilled web developer, and beyond the scope of this article. Its a good idea to …

It must be a winner right? During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. An event that uses projection mapping can amazing and delightful vehicle for the ROI-justifying value the attendees came for. Google's Global …

In the run-up to Christmas, we contacted lots of mummy bloggers to let them know that we had something which would be perfect for their Christmas gift guides (even if they didn't plan to run a Christmas gift guide. Or maybe they won't, because even if they can get in …

Both external and internal links can reduce search engine rankings when broken, so it's a good idea to keep track of both. If you clearly lost traffic around the 1st of August, 2018, and don't see any progress after the above action steps, you might have to read Google's Search …

If you don't put in enough time, money, and effort, you aren't going to get impressive results. Algorithmically: The Google algorithm, the complex piece of software that evaluates sites and decides how to rank them, has found something on your site egregious enough to penalize your site. At three or …

They could go the obvious route by posting spammy content, wrecking your title tags and meta data, and so on, but these are unrefined and easily noticeable tactics. Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage …

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site's loading speed tremendously. Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are …

Google likes to be helpful to searchers, and it does this by attempting to better understand them. In mid 90's when very first SEO came into picture, manual submission, the Meta keywords tag, and keyword stuffing were all usual techniques necessary to rank well in the SERP. Experience 20:20 …

It's only a fraction of articles-less than 25 percent-that ever get picked up in a meaningful way. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on …

But when Google ensures users are getting the best experience and truly unique and relevant content, the likelihood of Google remaining the top search engine is much greater than if the search engine produced irrelevant results and links to mostly spam sites. Here's the thing; it's extremely easy to choose …

Apart from keeping your links natural regarding link sources and link velocity, you need to keep the link anchor text natural too. By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. While you …

These factors are especially dangerous because you won't be able to prevent them from affecting your campaign, and you might not even recognize them when they arise. Each have their own advantages and disadvantages, and offer their own price ranges. If you search on Google for leased line pricing you'll …

Most of the time, a person first develops an understanding about an idea or object. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can …

For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when …

Always remember that in the SEO world top ranking is equivalent to more organic traffic on your web page which further means more probability of potential customers. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this …

Make Sure That Googlebot Is Crawling Your Site! Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. If you're looking for Technical SEO Audit , you've come to the right place. This Computing why it's so important that …

When Google announced recently that it was introducing a new feature to its search algorithm called RankBrain, not many people outside the SEO community seemed to care. While dofollow links are inherently more valuable in some ways, that doesn't mean you should neglect nofollow links. A simple search on Bing …

Geo-targeting will be outweighed by the domain authority of the .com and as a result, the .com will outrank other ccTLDs even in their geographic target country. A webpage's loading speed is very important for its ranking. Users don't want to spend time waiting for a page to load; they …

Using these options is helpful from an SEO perspective. Adding endless pages of irrelevant content to your website won't increase traffic. In fact, you're actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn't your business trying …

Of course, keep in mind that the keywords need to be relevant to your website, product or service. By adding modifiers like "best", "guide" or including the current year, you can increase the rankings of your page. There is a lot of demand for raw materials for a pashmina scarf …

Well this is where things get complicated. Once you discover blogs in your area, you have to reach out to that blogger, who may, or may not agree to a mutually beneficial link building strategy, once he or she agrees, you have to write the post, making sure to adhere …

Quality content and integrity in marketing are both important for preserving the reputation of your brand. A link exchange involves two websites linking to each other. If your vintage car, such as a carburateur weber type, breaks down then car parts can sometimes be difficult to source. If Beverley piece …

'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. It will be much easier to keep track of your content and audit it regularly when you're only having to go back one week to input data. Have you tried …

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. The most aged of marketing methods is word of mouth, such as referrals from happy customers. Lets use the search term SEO …

Do you give them instructions or directions where appropriate? Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. A local park can be dramatically improved by adding outdoor fitness equipment …

Now, it will also include same meaning queries. After the basic SEO technical elements, think about some of the other elements. Experience 20:20 Vision without glasses by undergoing lasik eye surgery at a world renowned eye clinic. Utilizing AA Oxon techniques is a great way to get your content …

They also know how long you hold your domain for, who your hosting company is and more. you might also go into the selection process with an idea for a minimum number of links you want to build. The most famous reason for shrinking links with a url shortener was …

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Similar to the title …

On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it's time for you to pay attention to it now. There are a number of tools that let you check how many links are pointing to a site and …

Going viral is something most online marketers strive to achieve but rarely do. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. I understand that bespoke eye laser surgery can provide …

Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Smartphones and tablets grant consumers access to thousands of apps and …

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. Try adding your company to a Free UK Business Directory - it will help …

Duplicative or unnecessary website content can also hold you back from your true ranking potential. We should expect to see search within social start to matter more and more. Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from …

You're going to add pages, remove pages, and possibly restructure entire swaths of your site. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that's what you prefer to call it …

Google gives them a highlight by placing them below a map, the first thing on the results page. Returning users are great. Returning customers are even better. Although the nature of link building has changed somewhat dramatically over the past few years, it still remains one of the most important …

If gradual pushes remain the mainstay, there's almost nothing you need to change. Build links as if Google didn't even exist - links that will bring you customers in addition to rankings. If you're curious how dominant a site is in the engines, it's easy to look up their estimates on …