Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Smartphones and tablets grant consumers access to thousands of apps and …

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. Try adding your company to a Free UK Business Directory - it will help …

Duplicative or unnecessary website content can also hold you back from your true ranking potential. We should expect to see search within social start to matter more and more. Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from …

You're going to add pages, remove pages, and possibly restructure entire swaths of your site. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that's what you prefer to call it …

Google gives them a highlight by placing them below a map, the first thing on the results page. Returning users are great. Returning customers are even better. Although the nature of link building has changed somewhat dramatically over the past few years, it still remains one of the most important …

If gradual pushes remain the mainstay, there's almost nothing you need to change. Build links as if Google didn't even exist - links that will bring you customers in addition to rankings. If you're curious how dominant a site is in the engines, it's easy to look up their estimates on …

Speak the language of your target audience. There are a lot of links floating around on the web, and most of them are garbage. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they …

Employees are even more expensive, especially when you consider full-time benefits. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can …

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. Content is not only key when …

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? In the past you could use search engine submission software, but Google now prevents this - and prevents spammers bombarding it with new sites - by using a CAPTCHA, a …

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Bottom line when it comes to YMYL: make sure that any content on your website will help, not …

The extent of your involvement with regional search engines will depend entirely on your target audience. In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. The following instances of duplicate content are typically caused by editorial reasons, or can …

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need …

Every page should link to your home page. What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. The placement of the ad on a search page depends on the price the company pays and …

What can you build that would really interest your market? Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. Simply making sure that your graphic design team and …

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Sometimes those headlines are more important than the words beneath. Why? Recently, I came across these interesting classic rocking horse . Our preferences may be …

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Successful brands possess two characteristics: the top of mind and the consumer's top choice. Also, I like to make sure that I'm not repeating the same keyword consecutively. My grandson would …

An important aspect of SEO is making your website easy for both users and search engine robots to understand. The priority score, which is also listed as 0 to 100, combines other metrics (like organic clickthrough rate) to indicate how much of a priority the keyword needs to be in …

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Most website gurus suggest a keyword density of 2 to 3 percent. Google's PageRank algorithm in 1998 was a big …

The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. One thing's for sure though, Google is getting smarter. It's now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top - you …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. It also applies to domain name selection, inbound links, link …

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different …

What keywords would my customer or target audience use to describe what they want? We should expect to see search within social start to matter more and more. If you want to sell products on your website and need to drive customers towards it, then SEO can help. I couldn't …

Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search …

The advice is to avoid duplicate content issues if you can and this should be common sense. Make sure to evaluate your articles in the SERPs. Google the terms you've optimized your articles for. Check whether or not your SEO is paying off! Creating SEO content isn't just about writing …

This is where a bit of education and training is essential. Informative ads tend to work best in high-involvement situations. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Weak content can appear in many different forms, and the best way to discover it is to take the information …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised …

Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text …

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google does this every two or three days. In order to get the most success with search engines, you need to speak their language. They don't care how …

The consumer becomes an active rather than passive participant in the marketing exchange. Content is essential to score high search engine rankings. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. I couldn't begin to think I could afford a wonderful wooden …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies …

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Search engines constantly scan and index millions of web pages. Have you ever tried to buy artisan classic …

Sometimes knowing why you're doing something can make all the difference. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the …

Database offerings for both platforms are quite similar. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search …

A good internal linking structure can improve your SERPs. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the …

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in …

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. However, I think it's important to understand that SEO alone will not get …

A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. JSP, ASP, and PHP files are indexed in the same way as any HTML document …

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It's important to …