When Google announced recently that it was introducing a new feature to its search algorithm called RankBrain, not many people outside the SEO community seemed to care. While dofollow links are inherently more valuable in some ways, that doesn't mean you should neglect nofollow links. A simple search on Bing …

Geo-targeting will be outweighed by the domain authority of the .com and as a result, the .com will outrank other ccTLDs even in their geographic target country. A webpage's loading speed is very important for its ranking. Users don't want to spend time waiting for a page to load; they …

Using these options is helpful from an SEO perspective. Adding endless pages of irrelevant content to your website won't increase traffic. In fact, you're actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn't your business trying …

Of course, keep in mind that the keywords need to be relevant to your website, product or service. By adding modifiers like "best", "guide" or including the current year, you can increase the rankings of your page. There is a lot of demand for raw materials for a pashmina scarf …

Well this is where things get complicated. Once you discover blogs in your area, you have to reach out to that blogger, who may, or may not agree to a mutually beneficial link building strategy, once he or she agrees, you have to write the post, making sure to adhere …

Quality content and integrity in marketing are both important for preserving the reputation of your brand. A link exchange involves two websites linking to each other. If your vintage car, such as a carburateur weber type, breaks down then car parts can sometimes be difficult to source. If Beverley piece …

'Duplicate content' on your own website is not necessarily 'copied content' Duplicate content is a normal churn of the web. It will be much easier to keep track of your content and audit it regularly when you're only having to go back one week to input data. Have you tried …

Interactive blogs permit visitors to make comments or posts on the site, including those created by the company, company-sponsored sites, and those prepared by independent fans or advocates. The most aged of marketing methods is word of mouth, such as referrals from happy customers. Lets use the search term SEO …

Do you give them instructions or directions where appropriate? Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. A local park can be dramatically improved by adding outdoor fitness equipment …

Now, it will also include same meaning queries. After the basic SEO technical elements, think about some of the other elements. Experience 20:20 Vision without glasses by undergoing lasik eye surgery at a world renowned eye clinic. Utilizing AA Oxon techniques is a great way to get your content …

They also know how long you hold your domain for, who your hosting company is and more. you might also go into the selection process with an idea for a minimum number of links you want to build. The most famous reason for shrinking links with a url shortener was …

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Similar to the title …

On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it's time for you to pay attention to it now. There are a number of tools that let you check how many links are pointing to a site and …

Going viral is something most online marketers strive to achieve but rarely do. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. I understand that bespoke eye laser surgery can provide …

Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Smartphones and tablets grant consumers access to thousands of apps and …

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. Try adding your company to a Free UK Business Directory - it will help …

Duplicative or unnecessary website content can also hold you back from your true ranking potential. We should expect to see search within social start to matter more and more. Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from …

You're going to add pages, remove pages, and possibly restructure entire swaths of your site. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that's what you prefer to call it …

Google gives them a highlight by placing them below a map, the first thing on the results page. Returning users are great. Returning customers are even better. Although the nature of link building has changed somewhat dramatically over the past few years, it still remains one of the most important …

If gradual pushes remain the mainstay, there's almost nothing you need to change. Build links as if Google didn't even exist - links that will bring you customers in addition to rankings. If you're curious how dominant a site is in the engines, it's easy to look up their estimates on …

Speak the language of your target audience. There are a lot of links floating around on the web, and most of them are garbage. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they …

Employees are even more expensive, especially when you consider full-time benefits. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can …

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. Content is not only key when …

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? In the past you could use search engine submission software, but Google now prevents this - and prevents spammers bombarding it with new sites - by using a CAPTCHA, a …

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Bottom line when it comes to YMYL: make sure that any content on your website will help, not …

The extent of your involvement with regional search engines will depend entirely on your target audience. In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. The following instances of duplicate content are typically caused by editorial reasons, or can …

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need …

Every page should link to your home page. What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. The placement of the ad on a search page depends on the price the company pays and …

What can you build that would really interest your market? Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. Simply making sure that your graphic design team and …

Post-crawling content the Spider stores the indexed page in a giant database from where those can be retrieved upon entering a related search string or keyword. Sometimes those headlines are more important than the words beneath. Why? Recently, I came across these interesting classic rocking horse . Our preferences may be …

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Successful brands possess two characteristics: the top of mind and the consumer's top choice. Also, I like to make sure that I'm not repeating the same keyword consecutively. My grandson would …

An important aspect of SEO is making your website easy for both users and search engine robots to understand. The priority score, which is also listed as 0 to 100, combines other metrics (like organic clickthrough rate) to indicate how much of a priority the keyword needs to be in …

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Most website gurus suggest a keyword density of 2 to 3 percent. Google's PageRank algorithm in 1998 was a big …

The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. One thing's for sure though, Google is getting smarter. It's now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top - you …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. It also applies to domain name selection, inbound links, link …

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different …

What keywords would my customer or target audience use to describe what they want? We should expect to see search within social start to matter more and more. If you want to sell products on your website and need to drive customers towards it, then SEO can help. I couldn't …

Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search …

The advice is to avoid duplicate content issues if you can and this should be common sense. Make sure to evaluate your articles in the SERPs. Google the terms you've optimized your articles for. Check whether or not your SEO is paying off! Creating SEO content isn't just about writing …

This is where a bit of education and training is essential. Informative ads tend to work best in high-involvement situations. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied …