Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Successful brands possess two characteristics: the top of mind and the consumer's top choice. Also, I like to make sure that I'm not repeating the same keyword consecutively. My grandson would …

An important aspect of SEO is making your website easy for both users and search engine robots to understand. The priority score, which is also listed as 0 to 100, combines other metrics (like organic clickthrough rate) to indicate how much of a priority the keyword needs to be in …

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Most website gurus suggest a keyword density of 2 to 3 percent. Google's PageRank algorithm in 1998 was a big …

The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. One thing's for sure though, Google is getting smarter. It's now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top - you …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. It also applies to domain name selection, inbound links, link …

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different …

What keywords would my customer or target audience use to describe what they want? We should expect to see search within social start to matter more and more. If you want to sell products on your website and need to drive customers towards it, then SEO can help. I couldn't …

Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search …

The advice is to avoid duplicate content issues if you can and this should be common sense. Make sure to evaluate your articles in the SERPs. Google the terms you've optimized your articles for. Check whether or not your SEO is paying off! Creating SEO content isn't just about writing …

This is where a bit of education and training is essential. Informative ads tend to work best in high-involvement situations. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Weak content can appear in many different forms, and the best way to discover it is to take the information …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised …

Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text …

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google does this every two or three days. In order to get the most success with search engines, you need to speak their language. They don't care how …

The consumer becomes an active rather than passive participant in the marketing exchange. Content is essential to score high search engine rankings. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. I couldn't begin to think I could afford a wonderful wooden …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies …

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Search engines constantly scan and index millions of web pages. Have you ever tried to buy artisan classic …

Sometimes knowing why you're doing something can make all the difference. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the …

Database offerings for both platforms are quite similar. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search …

A good internal linking structure can improve your SERPs. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the …

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in …

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. However, I think it's important to understand that SEO alone will not get …

A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. JSP, ASP, and PHP files are indexed in the same way as any HTML document …

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It's important to …

Pictures garner attention more effectively than words. The biggest disadvantage of SEO is you cannot quickly reduce your sales or leads for a few weeks if they have built up too quickly. Understanding what evergreen content is and how to create it are two different things-so what's the secret to …

This is a data lake that has gone bad (or was never good). Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Long Tail SEO is a …

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. You will …

Just as the keywords, the search engine algorithms are important and unique to every search engine. This format may be found in highly competitive markets in which intense rivalries exist between competitors. Customers must understand the essence of a business along with the benefits of its goods and services. There …

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. In SEO, having …

The SEO plan is really a proposal and a call to action to address pertinent SEO requirements. Mobile devices incorporate tracking features through a GPS, beacon, or NFC (near field communication) technologies designed to pinpoint a person's geographic location. When you are at the top of the search results, in …

Traditional aspects like links and content are still major factors, but we've seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). The H1 heading is actually the main title of our landing page, and with the help of a …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. People spend very little time engaging with content. While many assume duplicating content will …

Consumers do not want sales pitches. National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index …

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. An experienced …

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. In fact, Google Panda, the search engine's ranking algorithm, is designed to sift out websites with thin content. Each …

Obviously, there are exceptions to this, like spam-bots. This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find …

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The …

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide …

A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Search engine optimization (SEO) is often about making …

Clutter remains the most common form of noise affecting marketing communications. A Google research recently revealed that four out of five users trust search engines for local searches Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. We do this through …