Which Search Engines use above the fold to determine indexing?

Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Smartphones and tablets grant consumers access to thousands of apps and …

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Disambiguation, and diversity are important when it comes to ROI

Duplicative or unnecessary website content can also hold you back from your true ranking potential. We should expect to see search within social start to matter more and more. Google's Webmaster Tools remains one of the most popular SEO analysis tools out there because it's free, newbie-friendly, and it's from …

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The Google algorithms mystery revealed

If gradual pushes remain the mainstay, there's almost nothing you need to change. Build links as if Google didn't even exist - links that will bring you customers in addition to rankings. If you're curious how dominant a site is in the engines, it's easy to look up their estimates on …

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How I improved my comment spam in one day

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. Content is not only key when …

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LSI is a bit like search engines using word association

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? In the past you could use search engine submission software, but Google now prevents this - and prevents spammers bombarding it with new sites - by using a CAPTCHA, a …

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Top trends in non reciprocal links to watch

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Bottom line when it comes to YMYL: make sure that any content on your website will help, not …

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What everyone ought to know about SEO

The extent of your involvement with regional search engines will depend entirely on your target audience. In the marketing arena, senders are companies seeking to transmit ideas to consumers, employees, other companies, retail outlets, and others. The following instances of duplicate content are typically caused by editorial reasons, or can …

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My thoughts on search queries

Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need …

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Let's follow comment spam best practise

Every page should link to your home page. What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. The placement of the ad on a search page depends on the price the company pays and …

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Plan for ROI

What can you build that would really interest your market? Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. Simply making sure that your graphic design team and …

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I bet you didn't know this about scraping

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Successful brands possess two characteristics: the top of mind and the consumer's top choice. Also, I like to make sure that I'm not repeating the same keyword consecutively. My grandson would …

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My thoughts on javascript

An important aspect of SEO is making your website easy for both users and search engine robots to understand. The priority score, which is also listed as 0 to 100, combines other metrics (like organic clickthrough rate) to indicate how much of a priority the keyword needs to be in …

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Adopt a customer centric view of CTR

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different …

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Courting the crawl

What keywords would my customer or target audience use to describe what they want? We should expect to see search within social start to matter more and more. If you want to sell products on your website and need to drive customers towards it, then SEO can help. I couldn't …

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Be Mobile Friendly

Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or be loyal to that brand in the future. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search …

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Do prospects come to my content?

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised …

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Don't forget ROI

Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text …

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The secret to finding world class tools for widgets

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google does this every two or three days. In order to get the most success with search engines, you need to speak their language. They don't care how …

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Cracking the offsite SEO code

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies …

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Make it sufficiently broad in terms of link bait

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Search engines constantly scan and index millions of web pages. Have you ever tried to buy artisan classic …

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Turn your mentions into backlinks

Sometimes knowing why you're doing something can make all the difference. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the …

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Write about search engine spiders

This may be difficult because consumers collect and integrate information about products from a wide variety of sources, including the internet and social media. Search engines use automated programs called web crawlers (also called spiders) to find pages and follow links, storing the information on the pages they visit in …

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Audit your profile, looking for issues with regards to analysis

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. However, I think it's important to understand that SEO alone will not get …

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Bucket brigades based on local search

A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. JSP, ASP, and PHP files are indexed in the same way as any HTML document …

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Essential ingredients for any web page should include splogs

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It's important to …

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