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A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Answering the question "what is Negative SEO?" is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. Many an SEO consultant believe affective strategies build stronger brands.

Be mindful of link building

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. One of the first steps Do your homework! The primary resources are all available here. Its as simple as your ABC's you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number. This is indexable content and it can indirectly help your local rankings; many third-party review sites mine social media profiles for local business information, which they then compile into entries on their site. Informative ads tend to work best in high-involvement situations. While Panda's been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., "thin") content.

So, how's this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don't panic: as long as you're not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There's plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic.

You'll be able to beat your competitors by considering carefully the use of authority sites

By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages. Gone are the days I'm on the lookout for an incredible classic rocking horse . you have to mention exact keyword phrases a specific number of times at a certain frequency. If you can, try to get in touch with the website owner and convince them to link back to you. Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages.

Update your link exchanges on a regular basis

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. As a result, the number of ways to reach potential customers continually increases while alternative methods expand and become increasingly popular. According to Freelance SEO Consultant, Gaz Hall from SEO Hull : "The media strategy spells out the media to be used and the creative considerations."

Follow a consistent cadence towards web crawlers

Businesses are becoming increasingly savvy about paid search. It's a measurable advertising mechanism by which you can track exactly how much you're spending and what the return is. However, many businesses have not yet invested in organic search because they aren't sure how it works or how to measure it. It's Take a butchers at Assessment for Schools, for instance. fairly easy to spot an online review written by an employee or owner of a company. There is an old adage used by webmasters which sum up most successful websites, "content is king". It's important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn't give them what they want. As such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors.