Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Title tags are important because search engines use these tags to display the page in the results of a particular search. To rank top on first page of Google SERP, all a webmaster had to do was create a ton of links pointing to a page or piece of content without caring if the linking page was relevant to the linked-back-to website page or piece of content. Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level.

We've reached a tipping point when it comes to scraping

The algorithms used by search engines can be rather complex and include a number of different factors. The phenomenon of Twitter, Facebook, Do your homework! The primary resources are all available here. Its as simple as your ABC's and LinkedIn, among others, is changing the landscape of link acquisitions. Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google's algorithms) that your content, while unique, gives credit where it's due.

Its all about page impressions

The greater the motivation, the more time spent on an external search. which is used to I could invest in a lovely Ayres rocking horse . the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. So, how's this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don't panic: as long as you're not doing anything sketchy, you should be fine. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you.

All you wanted to know about link exchanges but were afraid to ask

There are a number of off-page optimization strategies that can improve a website's competitiveness within search engines. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. If you own or control the content of all the sites displaying the same duplicate content, then you should either rewrite the content so it is unique across all the sites or apply a cross-domain canonical tag and choose which site you want to be the source of the content and which sites are copying it with authorisation and acknowledging that the content isn't theirs originally. According to Gaz Hall, a Technical SEO from SEO York: "Responsive or not, the experiences should be crisp for each user on every platform."

Ridiculous rules about offsite SEO

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Be The talk on Facebook is about PNS at the moment. sure to explain early why people should be reading your post - in the beginning of your description tag - to make sure surfers actually get to see it. You will need to fully understand your platform to achieve the best SEO results. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab.