Courting the crawl

What keywords would my customer or target audience use to describe what they want? We should expect to see search within social start to matter more and more. If you want to sell products on your website and need to drive customers towards it, then SEO can help. I couldn't …

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Don't forget ROI

Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text …

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Types of site changes brought on by indexed pages

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. You will …

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Can long tail search really make a difference?

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. People spend very little time engaging with content. While many assume duplicating content will …

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Organizational Structure

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The …

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Reasons that marketers love nofollow links

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it …

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Analyse your existing forums

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Optimize Your Site for Speed. You should include a sitemap on your website that holds an index of all …

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Education is the best legacy when it comes to inbound links

Employees should not be writing reviews, ever. Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. Another way that having your keywords in the URL helps …

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More importance is given to stickiness

A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. The key is …

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Numerous ideas for duplication

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Favorable comments generate additional sales and attract new customers. The majority of learning can be done online, but some …

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Find out more about onsite SEO

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Investing some time in early website setup …

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Make a good use of inbound links

How can database-driven SEO programs help personalize interactions with customers? Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause …

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Not all negative SEO attacks are readily noticeable

Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Use description meta tags to provide both search engines and users with a summary of what your page is about! Write about …

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The ultimate revelation of social media

The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. There are lots of different types of keywords. Good headlines grab readers …

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Actionable tips on quality and Instagram

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. The algorithms of search …

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How to learn about link building in a few hours

Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. Similar to writing an outline for a large paper, put some thought into what the main points and …

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How to really understand reporting

Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term …

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Reasons that people rely on citations

SEO is one of the "disciplines" that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Ask any …

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The hidden agenda of reporting

So when you hear the term "link building," forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. Link building is working to acquire backlinks …

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Things to avoid when dealing with duplication

There are hundreds of factors that are involved when search engines rank websites in an organic search. Advertisers spend more time and dollars in planning integrated campaigns that incorporate digital advertising with social media and traditional advertising. In the past you could use search engine submission software, but Google now …

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Google Analytics

When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. Machines are writing stories and that is often something Google is not a fan …

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How you will benefit from web crawlers

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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Lessons I've learned from SERPs

Absolutely! For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. SEO can be …

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To get fast rankings, you need organic links

This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. As a result, your website won't rank in the search engines. Backlinks are arguably the most important single component of an …

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Content that is not visible to the search engines

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. The job of an SEO specialist doesn't stop with a …

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How we improved our authority sites in on week

There's never any reason to buy or pay for reviews. Since companies started hiring SEO experts back in the 90's, SEO has changed. If Flash is still important, provide a link to your Flash script from your homepage. This is because Google is interested in improving the online experience for …

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Make RSS feeds the main focus of your marketing tactics

A strong global brand often constitutes a key advertising goal, especially for larger companies. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or …

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The philosophy of link exchanges

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels …

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Understanding trust rank

If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google actually has indexed for your site. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will …

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