The first step is to make your content accessible and the second is to make it interesting. Submitting an XML Sitemap Send the kids through a walkable neighbourhood on a treasure hunt this weekend. Since Business Directory browser features cannot be polyfilled, we recommend that you check the polyfill documentation …

FIGURE 18-1: The original BackRub home article. A site that has posted a new article every day for the past five years will have a much higher authority than a year-old site that occasionally and sporadically posts new content. Whether you work with 10 people, 10000 people or just yourself …

This is a bad idea because Google can detect the use of repeated language, and could penalize you for spamming the same message. It's an easy fix, yet an important one since it can lead to ranking penalties under Google's Panda algorithm if there are too many internal search results …

High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site's loading speed tremendously. Not only will you find topics that are frequently searched, you're also likely to stumble on search language they are …

These factors are especially dangerous because you won't be able to prevent them from affecting your campaign, and you might not even recognize them when they arise. Each have their own advantages and disadvantages, and offer their own price ranges. If you search on Google for leased line pricing you'll …

For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when …

Quality content and integrity in marketing are both important for preserving the reputation of your brand. A link exchange involves two websites linking to each other. If your vintage car, such as a carburateur weber type, breaks down then car parts can sometimes be difficult to source. If Beverley piece …

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here. Try adding your company to a Free UK Business Directory - it will help …

You're going to add pages, remove pages, and possibly restructure entire swaths of your site. There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that's what you prefer to call it …

What keywords would my customer or target audience use to describe what they want? We should expect to see search within social start to matter more and more. If you want to sell products on your website and need to drive customers towards it, then SEO can help. I couldn't …

Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text …

A good internal linking structure can improve your SERPs. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the …

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. You will …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. People spend very little time engaging with content. While many assume duplicating content will …

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The …

Links at the top of a page carry more weight than those further down. It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how …

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it …

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Optimize Your Site for Speed. You should include a sitemap on your website that holds an index of all …

Employees should not be writing reviews, ever. Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. Another way that having your keywords in the URL helps …

A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. The key is …

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Favorable comments generate additional sales and attract new customers. The majority of learning can be done online, but some …

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Investing some time in early website setup …

How can database-driven SEO programs help personalize interactions with customers? Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause …

Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Use description meta tags to provide both search engines and users with a summary of what your page is about! Write about …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Mobile browsers will by default try to show pages at desktop screen widths which …

The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. There are lots of different types of keywords. Good headlines grab readers …

Failure is always OK, but ignoring the results and reasons for it are not. You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. The creatives on the website are amazing, but you don't know much about how it was …

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. The algorithms of search …

Silo pages aggregate your ranking and boost your search performance because after creating silo pages, when you link back to say, your homepage, the linking juice flows through supporting pages and categories. Similar to writing an outline for a large paper, put some thought into what the main points and …

Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term …

SEO is one of the "disciplines" that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Ask any …

So when you hear the term "link building," forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. Link building is working to acquire backlinks …

There are hundreds of factors that are involved when search engines rank websites in an organic search. Advertisers spend more time and dollars in planning integrated campaigns that incorporate digital advertising with social media and traditional advertising. In the past you could use search engine submission software, but Google now …

When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. Machines are writing stories and that is often something Google is not a fan …

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

Absolutely! For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. SEO can be …

Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. An infinite number of niches are waiting for someone to claim …

This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. As a result, your website won't rank in the search engines. Backlinks are arguably the most important single component of an …

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. The job of an SEO specialist doesn't stop with a …

There's never any reason to buy or pay for reviews. Since companies started hiring SEO experts back in the 90's, SEO has changed. If Flash is still important, provide a link to your Flash script from your homepage. This is because Google is interested in improving the online experience for …