Check out these crazy facts about user generated content

Why I especially love Google and studying how to ideate, create, and publish killer content around an ideal keyword is, simply put, how amazing the traffic gets when you start to earn those rankings. Citing specific pieces of factual information may be the safest way to build a link. A …

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Simple Tips for using SEO to get ahead of your Competition

However, building links is an integral part of it mainly because without links, it is impossible for Google to determine how valuable a piece of content or webpage is. As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right …

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Actionable tips on social media and Facebook

Both external and internal links can reduce search engine rankings when broken, so it's a good idea to keep track of both. If you clearly lost traffic around the 1st of August, 2018, and don't see any progress after the above action steps, you might have to read Google's Search …

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Taboos about user generated content that you should know

Apart from keeping your links natural regarding link sources and link velocity, you need to keep the link anchor text natural too. By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers. While you …

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Your key to success: plugins

Always remember that in the SEO world top ranking is equivalent to more organic traffic on your web page which further means more probability of potential customers. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this …

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Takeaway tips for webmaster tools

Using these options is helpful from an SEO perspective. Adding endless pages of irrelevant content to your website won't increase traffic. In fact, you're actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn't your business trying …

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Which Search Engines use above the fold to determine indexing?

Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Smartphones and tablets grant consumers access to thousands of apps and …

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Top trends in non reciprocal links to watch

Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Bottom line when it comes to YMYL: make sure that any content on your website will help, not …

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Plan for ROI

What can you build that would really interest your market? Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. Simply making sure that your graphic design team and …

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Adopt a customer centric view of CTR

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different …

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Do prospects come to my content?

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised …

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The secret to finding world class tools for widgets

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google does this every two or three days. In order to get the most success with search engines, you need to speak their language. They don't care how …

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Cracking the offsite SEO code

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies …

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Audit your profile, looking for issues with regards to analysis

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. However, I think it's important to understand that SEO alone will not get …

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Bucket brigades based on local search

A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. JSP, ASP, and PHP files are indexed in the same way as any HTML document …

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Use text formatting to highlight key points and takeaways

Consumers do not want sales pitches. National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index …

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Duplicate titles from hreflang variations

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. An experienced …

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Consider web portals at the inception

Clutter remains the most common form of noise affecting marketing communications. A Google research recently revealed that four out of five users trust search engines for local searches Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. We do this through …

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Google ranking factors can be affected by local search

When it comes to long-term SEO strategies, there are so many tactics to consider. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability …

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When your use of sitemaps becomes obsessive

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. Backlinks are important for Search Engines and users alike. From a user's perspective, backlinks provide a way for people to find other sources of information …

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Create content about nofollow links

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Layout, formatting and rankings combine to make great SEO

Not only can they really damage your business' personality, they can end up costing you a hell of a lot - even if you think they're free. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products …

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Improve engagement by utilising javascript

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Google consistently changes its …

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Here's what industry insiders think about bounce rates

Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. There's little worse than being notified your website has spam or seeing an alert in search …

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Ranking Fluctuations

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel …

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The back story of citations

Mobile users share photos and videos rather than relying only on text. Emotions and feelings also affect choices. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously …

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Who else wants to be successful with onsite SEO

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Website owners all want …

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Do not optimise for irrelevant keyword searches.

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care …

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Follow a consistent cadence towards backlinks

Use it before it ceases to be an enabler of competitive advantage. The permalink is the full URL you see - and use - for any given post, page or other pieces of content on your site. It's a permanent link, hence the name permalink. We'll discuss this later in explicit detail …

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Maybe onsite SEO will be a thing of the past

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

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