Adopt a customer centric view of CTR

Once Google understands the intent, it often will offer an excerpt from its Knowledge Base, which is a snippet of information from a highly trusted resource. Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different …

more ...



Do prospects come to my content?

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised …

more ...

The secret to finding world class tools for widgets

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google does this every two or three days. In order to get the most success with search engines, you need to speak their language. They don't care how …

more ...

Cracking the offsite SEO code

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies …

more ...

Audit your profile, looking for issues with regards to analysis

This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. However, I think it's important to understand that SEO alone will not get …

more ...

Bucket brigades based on local search

A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. JSP, ASP, and PHP files are indexed in the same way as any HTML document …

more ...


Use text formatting to highlight key points and takeaways

Consumers do not want sales pitches. National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index …

more ...

Duplicate titles from hreflang variations

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. An experienced …

more ...

Consider web portals at the inception

Clutter remains the most common form of noise affecting marketing communications. A Google research recently revealed that four out of five users trust search engines for local searches Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. We do this through …

more ...

Google ranking factors can be affected by local search

When it comes to long-term SEO strategies, there are so many tactics to consider. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability …

more ...

When your use of sitemaps becomes obsessive

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. Backlinks are important for Search Engines and users alike. From a user's perspective, backlinks provide a way for people to find other sources of information …

more ...

Create content about nofollow links

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

more ...

Layout, formatting and rankings combine to make great SEO

Not only can they really damage your business' personality, they can end up costing you a hell of a lot - even if you think they're free. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products …

more ...

Improve engagement by utilising javascript

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Google consistently changes its …

more ...



Here's what industry insiders think about bounce rates

Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. There's little worse than being notified your website has spam or seeing an alert in search …

more ...

Ranking Fluctuations

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel …

more ...

The back story of citations

Mobile users share photos and videos rather than relying only on text. Emotions and feelings also affect choices. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously …

more ...

Who else wants to be successful with onsite SEO

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Website owners all want …

more ...

Do not optimise for irrelevant keyword searches.

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care …

more ...

Follow a consistent cadence towards backlinks

Use it before it ceases to be an enabler of competitive advantage. The permalink is the full URL you see - and use - for any given post, page or other pieces of content on your site. It's a permanent link, hence the name permalink. We'll discuss this later in explicit detail …

more ...

Maybe onsite SEO will be a thing of the past

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

more ...

Natural language processing using keyword stuffing

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. On page optimization is an SEO technique to increase visibility and user …

more ...

Not enough data to tell

In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in views of consumers. Advertising can strengthen brand equity. If Flash is still important, provide a link to your Flash script from your homepage. And all these considerations make SEO a great deal of …

more ...

Repurpose old bread crumbs

There are always new tools coming on the market to give you this type of information so don't hesitate to experiment with free tools that offer SEO competition information. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

more ...

Take the stress out of SERPs

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. Tens of thousands of sites might be sitting on …

more ...

Why most people will never be great at text links

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to …

more ...

Focus on performance, user experience, and meta tags

If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for …

more ...

Invest in SERPs

Having your keyword phrase in the URL also helps with search engines like Yahoo! In the first page of results, where 90% of people remain? Some may think only about ranking in the SERP without even bothering about their users. Ask yourself if people would even search for this content …

more ...

Links are about much more than Search Engine Optimisation

Often, the best SEO strategy is to focus on long tail terms-search terms that are highly specific, relevant, and with strong buying intent. They can often be far too specific, far too generalised, or just not the common phrase used by customers. When a website wants a piece of content …

more ...

Links are forever

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. Many companies monitor social media. Search Engine Optimization should start with creating and uploading content. This …

more ...

Things to avoid when dealing with analysis

There is no optimal number of words on a page for placement in Google. If you tried to optimize an article for a certain keyword, but it's getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Owning multiple …

more ...

Analyse your existing rankings

Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Do …

more ...



How you will benefit from keyword research

You're playing in the attention game. Believe it or not, your readers have a very limited attention span. Continue monitoring the website migration evolution overtime, avoiding to undo Web migration related configuration without checking that they're not required anymore. The Internet audience is so large that even a small niche …

more ...