Focus on performance, user experience, and meta tags

If you're not sure about something and how it sounds, ask a co-worker or friend to do a quick read and highlight any mistakes they see. Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for …

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Invest in SERPs

Having your keyword phrase in the URL also helps with search engines like Yahoo! In the first page of results, where 90% of people remain? Some may think only about ranking in the SERP without even bothering about their users. Ask yourself if people would even search for this content …

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Links are about much more than Search Engine Optimisation

Often, the best SEO strategy is to focus on long tail terms-search terms that are highly specific, relevant, and with strong buying intent. They can often be far too specific, far too generalised, or just not the common phrase used by customers. When a website wants a piece of content …

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Links are forever

Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that's against their guidelines - from keyword cramming to paying for sponsored posts. Many companies monitor social media. Search Engine Optimization should start with creating and uploading content. This …

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Things to avoid when dealing with analysis

There is no optimal number of words on a page for placement in Google. If you tried to optimize an article for a certain keyword, but it's getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Owning multiple …

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Analyse your existing rankings

Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Do …

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How you will benefit from keyword research

You're playing in the attention game. Believe it or not, your readers have a very limited attention span. Continue monitoring the website migration evolution overtime, avoiding to undo Web migration related configuration without checking that they're not required anymore. The Internet audience is so large that even a small niche …

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Lessons I've learned from SEO campaigns

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it's …

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Search Engine Marketing is hyped

Today it takes a lot more effort for sites to be ranked well. Like news articles, content that includes statistical reports will also go out of date. Machine learning is a part Google's algorithms. Thin content can negatively impact your search engine rankings, cause Google to give you a manual …

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Search marketing implications related to googlebot crawlers

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). One of the most common misconceptions is that blogging on your own …

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We've reached a tipping point when it comes to sitemaps

Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. You can't master SEO in a day, but you can resolve to make small steps in each of the areas of SEO …

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