Don't bury information in your content

Traditional aspects like links and content are still major factors, but we've seen clients with no links and no content rank #1 for incredibly competitive keywords (case study later in the book). The H1 heading is actually the main title of our landing page, and with the help of a …

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Can long tail search really make a difference?

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. People spend very little time engaging with content. While many assume duplicating content will …

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Use text formatting to highlight key points and takeaways

Consumers do not want sales pitches. National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index …

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Duplicate titles from hreflang variations

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. An experienced …

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Establish your position regarding bounce rates

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. In fact, Google Panda, the search engine's ranking algorithm, is designed to sift out websites with thin content. Each …

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Referrers

Obviously, there are exceptions to this, like spam-bots. This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find …

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Organizational Structure

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The …

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Stick To Either www or non-www Domain

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide …

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Consider web portals at the inception

Clutter remains the most common form of noise affecting marketing communications. A Google research recently revealed that four out of five users trust search engines for local searches Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. We do this through …

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Here is a quick way to solve a problem with offsite SEO

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. A good understanding of SEO will enable you …

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Start simple, but don't forget web crawlers

Producing quality video content is the first step, but without a solid marketing campaign in place, you'll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in …

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The philosophy of duplication

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer …

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Accentuate the positive

Doing so could limit user discoverability of the product grid upon visiting the category page. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler …

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Beginner's guide to authority sites

In a nutshell, it gets your ranking on the first pages of search results. If you can, work your keywords into a description that seems natural and be sure to repeat your keyword phrase. Get a clear understanding of what is Search Engine Marketing and its different branches are, i …

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Numerous ideas for onsite SEO

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. Blogs can bite! Good content takes time to plan, write …

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A do-it-yourself guide to citations

Higher search rankings mean increased traffic as users search for terms that bring them to your site. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. Each time a website links to your website using only your URL …

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Google ranking factors can be affected by local search

When it comes to long-term SEO strategies, there are so many tactics to consider. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability …

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Find a simple guide to meta tags and read up about it

Well-written titles are vital for improving the search rank of pages because search engines look for keywords in titles to determine how relevant pages are to search queries. Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. Location-based advertising, or …

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When your use of sitemaps becomes obsessive

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. Backlinks are important for Search Engines and users alike. From a user's perspective, backlinks provide a way for people to find other sources of information …

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Gross impressions in SEO campaigns

Successful brands establish emotional bonds with consumers. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. Whenever a high authority blog links to your website, Google considers …

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Create content about nofollow links

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Layout, formatting and rankings combine to make great SEO

Not only can they really damage your business' personality, they can end up costing you a hell of a lot - even if you think they're free. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products …

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What is the best practice for disavowing links?

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. Conversion rates using remarketing are considerably higher than general banner or search ads. Once you arrived at the page though, you clicked away …

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Improve engagement by utilising javascript

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Google consistently changes its …

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Don't forget backlinks

Google does not view this favorably. To understand evergreen content, think of the evergreen tree: The glitz, the glam, the glorious design elements that make your website look like a million bucks ... When contemplating a website redesign, it's easy to focus only on those features that are appealing to the …

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Reasons that marketers love nofollow links

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it …

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Improve engagement by utilising 301 redirects

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Remove the content. When you enter a description for your web page it will show up under the website title in the …

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The back story of link exchanges

The SEO work for each website is different. It has also drawn ethical criticism. Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes …

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Analyse your existing forums

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Optimize Your Site for Speed. You should include a sitemap on your website that holds an index of all …

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Are you making these canonical URLs errors?

Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. When you advertise offline, you put your ads where the target market is likely to see them. The algorithms used by search engines can …

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Attract plenty of links from other sites

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Instead of …

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Chew on that one for a while

Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. For instance, one site could leach all of your CPU cycles, making the response times of all other sites unacceptable. Most business orders …

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Create Content With a Purpose

SEO techniques can be defined as 'White Hat' and 'Black Hat'. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the …

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