Improve engagement by utilising 301 redirects

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Remove the content. When you enter a description for your web page it will show up under the website title in the …

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The back story of link exchanges

The SEO work for each website is different. It has also drawn ethical criticism. Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes …

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Analyse your existing forums

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Optimize Your Site for Speed. You should include a sitemap on your website that holds an index of all …

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Are you making these canonical URLs errors?

Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. When you advertise offline, you put your ads where the target market is likely to see them. The algorithms used by search engines can …

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Attract plenty of links from other sites

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Instead of …

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Chew on that one for a while

Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. For instance, one site could leach all of your CPU cycles, making the response times of all other sites unacceptable. Most business orders …

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Create Content With a Purpose

SEO techniques can be defined as 'White Hat' and 'Black Hat'. As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the …

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Education is the best legacy when it comes to inbound links

Employees should not be writing reviews, ever. Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. Another way that having your keywords in the URL helps …

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Formulate Your Strategy

The SEO process is always in motion. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and …

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Go long-tail and forget text links

Oftentimes, an eCommerce website's own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. The power of SEO is the varying tactics or methods one can implement to create results. After you've …

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Here's what industry insiders think about bounce rates

Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. There's little worse than being notified your website has spam or seeing an alert in search …

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More importance is given to stickiness

A site's age has an influence on that site's ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site's trustworthiness. Basically, site age lets Google know your site is legit. The key is …

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Numerous ideas for duplication

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Favorable comments generate additional sales and attract new customers. The majority of learning can be done online, but some …

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People still ask me about local search and its importance today

There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue. Why are keywords so important? You discover these variations only from experience. SEO gets the visitor to the door.

Tactics around trust rank

Google won't thank you, either …

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Quality over quantity when it comes to ROI

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can follow this guide. If you are lazy like me or would …

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Ranking Fluctuations

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel …

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Reasons why marketers love page impressions

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Is there ample feedback? In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in …

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Rewrite Tiny Sections Of The Article

Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. According to a Google article, good website usability leads to improved search rankings. After Google's Panda update, there was a massive shift in what types of results …

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Ridiculous rules about offsite SEO

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Title tags are important because search engines use these tags to display the page in the results of a particular search. To rank top on first page of Google SERP …

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The back story of citations

Mobile users share photos and videos rather than relying only on text. Emotions and feelings also affect choices. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously …

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The lazy way to dynamic pages

Your description should be compelling and accurately describe what users will find when they click through to your page. It's important to get the basics right and that means proof reading every page before it gets published. Content, no matter how good it is, will always need some SEO love …

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The professional approach to hits

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google's page rank algorithm which will keep your page from ranking as well as it could. Once the search …

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Understand about walled garden sites

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Using certain keywords, which relate to your specific business, can be tailored into such a way that any …

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Understanding LSI in relation to your marketing strategy

does the same thing once you get to its search results page. Even newer kids on the block like Snapchat provide a super fun way to consume news. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. Search engines place a lot of …

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Unexpected ways dynamic pages can impact your marketing efforts

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

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Using domain authority strategies like the pros

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins …

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Who else wants to be successful with onsite SEO

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Website owners all want …

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Is there a specific time of day that sees more activity?

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. If you were to build a house and the foundation was in terrible condition, you'd have a …

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50% of search queries are four words or longer

Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Evaluating keywords for relative opportunities is still very tough …

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Apply these secret techniques to assist with mobile search

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. A great way to think …

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At last - revealed: the secret to text links

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. The reason is they have a ton of "branded search". If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care …

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Be mindful of SERPs

For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. I am the last one to tell a website owner …

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