Check out these crazy facts about URLs

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When approaching other webmasters to link to your site; it's really important to "suggest …

more ...

Do not optimise for irrelevant keyword searches.

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care …

more ...

Find out more about onsite SEO

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Investing some time in early website setup …

more ...

Follow Users with Large Followers Groups

Despite these differences, many millennials are passionate about brands that support causes and the environment. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Web spiders crawl not only web pages, but also …

more ...

Follow a consistent cadence towards SEO campaigns

Advertising agencies provide a variety of options. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Using this "secret" has changed my failure into success. From its earliest days, Google's …

more ...

Follow a consistent cadence towards backlinks

Use it before it ceases to be an enabler of competitive advantage. The permalink is the full URL you see - and use - for any given post, page or other pieces of content on your site. It's a permanent link, hence the name permalink. We'll discuss this later in explicit detail …

more ...

Fun with page impressions for now

Recent technological developments have altered the levels of power held bymembers of the channel. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability …

more ...

How Search Engines Evaluate Authority

One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. For example …

more ...

Learn to do content like a professsional

Avoid italics in HTML. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others …

more ...


Make URLs your centre of attention

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Text without headings is terrible to read. Headings and subheadings are the most important anchor points …

more ...

Make a good use of inbound links

How can database-driven SEO programs help personalize interactions with customers? Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause …

more ...

Maybe onsite SEO will be a thing of the past

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

more ...

Myths and misconceptions about splogs

The actions you take to optimize your site will have a direct effect on your SEO ranking. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of …

more ...

Natural language processing using keyword stuffing

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. On page optimization is an SEO technique to increase visibility and user …

more ...

Not all negative SEO attacks are readily noticeable

Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Use description meta tags to provide both search engines and users with a summary of what your page is about! Write about …

more ...

Not enough data to tell

In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in views of consumers. Advertising can strengthen brand equity. If Flash is still important, provide a link to your Flash script from your homepage. And all these considerations make SEO a great deal of …

more ...

Optimise your site, paying special attention to local search

Marketing communications move through various channels or media. Growth hacking does not exclude paid search because it's typically guerrilla and therefore low budget. The output of the planning and strategy phase is the SEO plan. There are many search engines and although most follow a similar logic, there are others …

more ...

Questions to ask about organic links

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Search optimization is not only reading and research, but also dabbling. However, they're both …

more ...


Repurpose old bread crumbs

There are always new tools coming on the market to give you this type of information so don't hesitate to experiment with free tools that offer SEO competition information. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

more ...

Self-publishing Parasite SEO based purely on web crawlers

If the issues in the reviews are real, then deal with them. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving …

more ...

Take the stress out of SERPs

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. Tens of thousands of sites might be sitting on …

more ...

The reason everyone loves content

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Do not …

more ...

The reason everyone loves inbound links

If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few …

more ...

The secret to finding world class tools for keywords

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if …

more ...

The ugly truth about scraping

The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results-everything from …

more ...

The ultimate revelation of social media

The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. There are lots of different types of keywords. Good headlines grab readers …

more ...

Things you most likely didn't know about authority sites

Online alternatives come in the form of paid ads, while offline alternatives are used in the traditional marketing sense. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. In terms of consumer decision-making processes …

more ...

Understanding REP

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning …

more ...

Use Schema markup of your location data

There's never any reason to buy or pay for reviews. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. The hierarchy of effects model …

more ...



When auditing your site, take time to think about hits

People will often forgive mistakes made by companies, but they will not forgive insincerity. The higher the metric, the higher the ranking power. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. External links are links from websites other than …

more ...

Why most people will never be great at SEM

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

more ...

Why most people will never be great at text links

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to …

more ...

A few words on hits

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Images, videos, slideshows and …

more ...

Actionable tips on quality and Instagram

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. The algorithms of search …

more ...

Adopt a customer centric view of landing pages

Search engines pay attention to how long a user stays on your website and the pages they view. The market segmentation process consists of identifying the specific consumer and business groups that are the most likely to purchase the brand based on their needs, attitudes, and interests. A significant factor …

more ...

Be clear, truthful and accurate when it comes to rankings

Not all web directories are free. It is hard to imagine success in organic search without the ability to implement changes quickly on the homepage. At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Search engines use links to crawl …

more ...