Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When approaching other webmasters to link to your site; it's really important to "suggest …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care …

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Investing some time in early website setup …

Despite these differences, many millennials are passionate about brands that support causes and the environment. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. Web spiders crawl not only web pages, but also …

Advertising agencies provide a variety of options. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. Using this "secret" has changed my failure into success. From its earliest days, Google's …

Use it before it ceases to be an enabler of competitive advantage. The permalink is the full URL you see - and use - for any given post, page or other pieces of content on your site. It's a permanent link, hence the name permalink. We'll discuss this later in explicit detail …

Recent technological developments have altered the levels of power held bymembers of the channel. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability …

One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. For example …

Avoid italics in HTML. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others …

If the agency shares some commonalities with the client's industry or geography, this can lead to unique insights. Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be …

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Text without headings is terrible to read. Headings and subheadings are the most important anchor points …

How can database-driven SEO programs help personalize interactions with customers? Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

The actions you take to optimize your site will have a direct effect on your SEO ranking. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of …

Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it. On page optimization is an SEO technique to increase visibility and user …

Search Engine Optimization (SEO) refers to the method used to increase a website's position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Use description meta tags to provide both search engines and users with a summary of what your page is about! Write about …

In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in views of consumers. Advertising can strengthen brand equity. If Flash is still important, provide a link to your Flash script from your homepage. And all these considerations make SEO a great deal of …

Marketing communications move through various channels or media. Growth hacking does not exclude paid search because it's typically guerrilla and therefore low budget. The output of the planning and strategy phase is the SEO plan. There are many search engines and although most follow a similar logic, there are others …

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Search optimization is not only reading and research, but also dabbling. However, they're both …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Mobile browsers will by default try to show pages at desktop screen widths which …

There are always new tools coming on the market to give you this type of information so don't hesitate to experiment with free tools that offer SEO competition information. Understanding and recognizing how PageRank flows can make a difference in your SEO campaigns. The difference in many cases will be …

If the issues in the reviews are real, then deal with them. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving …

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. Tens of thousands of sites might be sitting on …

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Do not …

If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few …

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if …

The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results-everything from …

The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. There are lots of different types of keywords. Good headlines grab readers …

Online alternatives come in the form of paid ads, while offline alternatives are used in the traditional marketing sense. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. In terms of consumer decision-making processes …

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning …

There's never any reason to buy or pay for reviews. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. The hierarchy of effects model …

Failure is always OK, but ignoring the results and reasons for it are not. You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. The creatives on the website are amazing, but you don't know much about how it was …

This analyses the intentions behind a userrs query, and does its best to find the perfect site to answer the query. Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly, your page isn't going to rank well. When …

People will often forgive mistakes made by companies, but they will not forgive insincerity. The higher the metric, the higher the ranking power. Their webpages are filled with recycled content, doorway pages, as well as links or embedded videos from other sites. External links are links from websites other than …

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to …

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Images, videos, slideshows and …

As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. The algorithms of search …

Search engines pay attention to how long a user stays on your website and the pages they view. The market segmentation process consists of identifying the specific consumer and business groups that are the most likely to purchase the brand based on their needs, attitudes, and interests. A significant factor …

Not all web directories are free. It is hard to imagine success in organic search without the ability to implement changes quickly on the homepage. At that point, company leaders consider what they wish to change, why, and how they intend to accomplish it. Search engines use links to crawl …