Things that make you love and hate stickiness

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you uncover duplicate content, check the organic traffic for each …

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Things to avoid when dealing with analysis

There is no optimal number of words on a page for placement in Google. If you tried to optimize an article for a certain keyword, but it's getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Owning multiple …

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Things to avoid when dealing with duplication

There are hundreds of factors that are involved when search engines rank websites in an organic search. Advertisers spend more time and dollars in planning integrated campaigns that incorporate digital advertising with social media and traditional advertising. In the past you could use search engine submission software, but Google now …

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Things to avoid when dealing with nofollow links

You need to figure out your customer's path to purchase (the buyer's journey), before you can show up with the right content in each phase. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post …

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Think about analysis from the start

Another way to find places you can build links is by using a link intersection tool. These find sites that link to "competitor a" and "competitor b" but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs …

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Unexpected ways web portals can impact your marketing efforts

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include some of your site's keywords to increase your ranking in the search engines. Google …

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Unlocking the mystery of duplication

Visual Esperanto advertising recognizes that visual images are more powerful than verbal descriptions and transcends cultural differences. Backlink quality is considered as the most important metric now than the count of backlinks. One method of addressing SEO planning starts with a study of the media choices that members of a …

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Use basic math to narrow down your search results

How do you measure success? It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely high. A well-designed market communications analysis begins with the marketing team identifying strengths and weaknesses of local competitors and places in which opportunities …

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What's the call to action?

Company leaders adjust in order to maintain a strong market standing, and IMC programs can assist in this effort. Provide ways to get feedback regarding any issues or problems with your site. By constantly creating new content around your product page, you will be getting more and more pages indexed …

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What to Do?

Effective e-commerce sites feature customer-centric designs which allow individuals to easily locate merchandise. The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you've written on your page. Meta keywords can emphasize a particular word or phrase in the …

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Write a 1000+ words article about sitemaps

Web advertising programs also receive attention along with search engine optimization (SEO) techniques. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. That is what it's all about. The …

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Analyse your existing rankings

Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Do …

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Apply these secret techniques to assist with search queries

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Community hijacking involves finding online communities that are made up of your …

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Beginner's guide to keyword density

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Let's discuss each of these in turn. Placing keywords in these tags can be beneficial in some search engines. Different people grasp information differently, and your business …

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Beginner's guide to trust rank

Or the second page, where a mere 10% of users wander? It's super tempting to right (perceived) wrongs online. A text or an ad every time the user turns on her phone will quickly alienate even a brand loyal customer. Linking that does not fulfill the reader's needs should be …

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Design + ROI = Greatness

My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants …

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Facts about conversion rates that will make you think twice

Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. You can also think of the PR value as an aggregate vote of all pages linking to a particular page. On-Page …

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Fascinating forums tactics that can help your business grow

Create URLs containing words that describe the page, separated by hyphens. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. In many cases, paid search is much faster for testing user flow or usability. It is not possible for a …

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Focus on doing the right thing and helping Google do its job

In return, search engines reward helpful websites with better search rankings. By now, we're all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. Animation has become an increasingly popular executional framework, and its use has risen dramatically. Carefully planned marketing campaigns identify linkages …

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Follow a consistent cadence towards web crawlers

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Answering the question "what is Negative SEO?" is complicated …

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Google Analytics

When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. Machines are writing stories and that is often something Google is not a fan …

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Hidden facts about gateway sites

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. Content is one of, if not, the single most important asset in the world of SEO. Some …

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How you will benefit from keyword research

You're playing in the attention game. Believe it or not, your readers have a very limited attention span. Continue monitoring the website migration evolution overtime, avoiding to undo Web migration related configuration without checking that they're not required anymore. The Internet audience is so large that even a small niche …

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How you will benefit from web crawlers

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

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I urge you to think about analytics

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is …

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Its all about meta tags

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. More people are using mobile devices than computers to search the web. Niche social networking sites focus on …

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Keep your title tag under 55 characters

These are completely identical content that is pasted across different pages or websites. Google was created by Larry Page and Sergey Brin at Stanford University. As has been noted, marketing communications consists of much more than traditional advertising. The added benefit of SEO is that it is long lasting, provided …

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Lessons I've learned from SEO campaigns

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it's …

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Lessons I've learned from SERPs

Absolutely! For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. SEO can be …

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Let's follow inbound links best practise

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. You …

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People still ask me about link bait and its importance today

A belief that still lingers is that having more data might just solve all prob- lems. Communication constitutes the essence of any advertising or marketing program. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and …

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Repurpose old bounce rates

Higher search rankings mean increased traffic as users search for terms that bring them to your site. If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Many people make the mistake of constantly stuffing the same …

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Search Engine Marketing is hyped

Today it takes a lot more effort for sites to be ranked well. Like news articles, content that includes statistical reports will also go out of date. Machine learning is a part Google's algorithms. Thin content can negatively impact your search engine rankings, cause Google to give you a manual …

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Search for Twitter users with similar interests

When you read about similar or overlapping areas every single day, you start to spot patterns. It's a classic feedback loop. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized …

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