These are completely identical content that is pasted across different pages or websites. Google was created by Larry Page and Sergey Brin at Stanford University. As has been noted, marketing communications consists of much more than traditional advertising. The added benefit of SEO is that it is long lasting, provided …

Advertisements highlight price, style, They are page-level signals and can be implemented in a meta tag or in an HTTP response header. The power of SEO is the varying tactics or methods one can implement to create results. Stay above the fold.

Thinking about ROI makes everything OK

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it's …

Absolutely! For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. SEO can be …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. You …

Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. An infinite number of niches are waiting for someone to claim …

A belief that still lingers is that having more data might just solve all prob- lems. Communication constitutes the essence of any advertising or marketing program. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Many people make the mistake of constantly stuffing the same …

Today it takes a lot more effort for sites to be ranked well. Like news articles, content that includes statistical reports will also go out of date. Machine learning is a part Google's algorithms. Thin content can negatively impact your search engine rankings, cause Google to give you a manual …

When you read about similar or overlapping areas every single day, you start to spot patterns. It's a classic feedback loop. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. If you're familiar with SEO, you'll already know the importance of keyword research - it ensures that you're targeting terms that searchers genuinely use when …

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). One of the most common misconceptions is that blogging on your own …

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. Healthy social traffic certainly doesn't hurt SEO efforts. A …

As a business owner you need to have a plan in place to promote your business and obtain new clients. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Traditional aspects like links and content are still major factors, but …

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate your site easily. Domain Authority (DA) and Page Authority (PA) are directly …

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Creating content that makes an impact on a campaign can …

This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. As a result, your website won't rank in the search engines. Backlinks are arguably the most important single component of an …

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Founded by Jerry Yang and David Filo, Yahoo! The major goal of all external optimization activities centers on link building. After conducting some keyword research around those phrases, settle on the ones that have …

Nobody can be the internet's police. If you are focused on a local market, it is also important to get connected with local businesses and organizations. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog …

Each listing on the SERP has three core components, which include the page title, page description, and page URL. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal …

Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. You can't master SEO in a day, but you can resolve to make small steps in each of the areas of SEO …

You need to ask many other questions as well. Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Backlinks from older websites …

I prefer using a comma followed by a space to separate each keyword. Values are strongly held beliefs about various topics or concepts. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content …

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. But until the next-best-thing takes over and changes the name of the game, let's dive a little bit deeper into all of these core tactics that sculpt the role …

Even fewer individuals focus on quality without any price considerations. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site You can also use multiple IP addresses …

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. It requires optimizing content, programming, and understanding how search …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little …

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. The job of an SEO specialist doesn't stop with a …

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). That code listing contains two distinct fragments. As Google want to offer the best user experience, they'd prefer it if only the most satisfying businesses took the …

There's never any reason to buy or pay for reviews. Since companies started hiring SEO experts back in the 90's, SEO has changed. If Flash is still important, provide a link to your Flash script from your homepage. This is because Google is interested in improving the online experience for …

A strong global brand often constitutes a key advertising goal, especially for larger companies. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or …

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

Advertising can strengthen brand equity. A logo contributes an additional aspect to a brand's image. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and …

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels …

In some cases, you will see at least one email address that you can use to contact the owner. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase - and that's why …

If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google actually has indexed for your site. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will …

Changing one of these aspects create an alternative scenario 'B'. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Use your or you explicitly as the subject, or implicitly with imperative verbs, such as buy, review, call, or …