Effective e-commerce sites feature customer-centric designs which allow individuals to easily locate merchandise. The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you've written on your page. Meta keywords can emphasize a particular word or phrase in the …

Web advertising programs also receive attention along with search engine optimization (SEO) techniques. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. That is what it's all about. The …

Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Do …

When you've selected your focus keyword, ensure it is found in your title tag, h1 tag, meta description, article text and make sure that relevant keywords are also be found throughout the content as well as h2 tags. Community hijacking involves finding online communities that are made up of your …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Let's discuss each of these in turn. Placing keywords in these tags can be beneficial in some search engines. Different people grasp information differently, and your business …

Or the second page, where a mere 10% of users wander? It's super tempting to right (perceived) wrongs online. A text or an ad every time the user turns on her phone will quickly alienate even a brand loyal customer. Linking that does not fulfill the reader's needs should be …

My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants …

Company leaders allocate money based on what they feel can be spent. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. As you can see it's very important to …

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.? Efficient use of content …

Optimization is important, but without metrics, you'll never really know whether your efforts are paying off. But if you track and measure from the beginning, you can continually improve. You can also think of the PR value as an aggregate vote of all pages linking to a particular page. On-Page …

Create URLs containing words that describe the page, separated by hyphens. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. In many cases, paid search is much faster for testing user flow or usability. It is not possible for a …

In return, search engines reward helpful websites with better search rankings. By now, we're all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. Animation has become an increasingly popular executional framework, and its use has risen dramatically. Carefully planned marketing campaigns identify linkages …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Answering the question "what is Negative SEO?" is complicated …

When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. Machines are writing stories and that is often something Google is not a fan …

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. Content is one of, if not, the single most important asset in the world of SEO. Some …

Target one market at a time, build traffic by using one or two guerrilla techniques and then move on to the next market. Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search …

You're playing in the attention game. Believe it or not, your readers have a very limited attention span. Continue monitoring the website migration evolution overtime, avoiding to undo Web migration related configuration without checking that they're not required anymore. The Internet audience is so large that even a small niche …

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is …

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. More people are using mobile devices than computers to search the web. Niche social networking sites focus on …

These are completely identical content that is pasted across different pages or websites. Google was created by Larry Page and Sergey Brin at Stanford University. As has been noted, marketing communications consists of much more than traditional advertising. The added benefit of SEO is that it is long lasting, provided …

Advertisements highlight price, style, They are page-level signals and can be implemented in a meta tag or in an HTTP response header. The power of SEO is the varying tactics or methods one can implement to create results. Stay above the fold.

Thinking about ROI makes everything OK

Google's on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it's …

Absolutely! For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. SEO can be …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide useful information for your audience. You …

Site mapping is the process of assigning a given keyword or phrase to a specific piece of content. This process helps define the website information architecture and creates content silos and a roadmap of existing and future content needs. An infinite number of niches are waiting for someone to claim …

A belief that still lingers is that having more data might just solve all prob- lems. Communication constitutes the essence of any advertising or marketing program. Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Many people make the mistake of constantly stuffing the same …

Today it takes a lot more effort for sites to be ranked well. Like news articles, content that includes statistical reports will also go out of date. Machine learning is a part Google's algorithms. Thin content can negatively impact your search engine rankings, cause Google to give you a manual …

When you read about similar or overlapping areas every single day, you start to spot patterns. It's a classic feedback loop. My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. If you're familiar with SEO, you'll already know the importance of keyword research - it ensures that you're targeting terms that searchers genuinely use when …

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). One of the most common misconceptions is that blogging on your own …

The person who has the responsibility of managing the homepage's search performance should also have some level of influence. Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. Healthy social traffic certainly doesn't hurt SEO efforts. A …

As a business owner you need to have a plan in place to promote your business and obtain new clients. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Traditional aspects like links and content are still major factors, but …

The very first thing to start is to create a good internal linking system. An internal link is a link from one of your website's page, to another page of your site. Internal links can help visitors navigate your site easily. Domain Authority (DA) and Page Authority (PA) are directly …

It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Creating content that makes an impact on a campaign can …

This is why a lot of Google's algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself. As a result, your website won't rank in the search engines. Backlinks are arguably the most important single component of an …

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Founded by Jerry Yang and David Filo, Yahoo! The major goal of all external optimization activities centers on link building. After conducting some keyword research around those phrases, settle on the ones that have …

Nobody can be the internet's police. If you are focused on a local market, it is also important to get connected with local businesses and organizations. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog …