Understand about dynamic pages

Each listing on the SERP has three core components, which include the page title, page description, and page URL. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal …

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We've reached a tipping point when it comes to sitemaps

Take a look at your Web sites for places where prospects are confronted with compelling reasons to make an immediate purchase decision and then link to those pages. You can't master SEO in a day, but you can resolve to make small steps in each of the areas of SEO …

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Who else wants to enjoy static pages

You need to ask many other questions as well. Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Backlinks from older websites …

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Be mindful of search engine spiders

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. It requires optimizing content, programming, and understanding how search …

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Beginner's guide to landing pages

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little …

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Content that is not visible to the search engines

Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings. The job of an SEO specialist doesn't stop with a …

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How we improved our authority sites in on week

There's never any reason to buy or pay for reviews. Since companies started hiring SEO experts back in the 90's, SEO has changed. If Flash is still important, provide a link to your Flash script from your homepage. This is because Google is interested in improving the online experience for …

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Make RSS feeds the main focus of your marketing tactics

A strong global brand often constitutes a key advertising goal, especially for larger companies. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or …

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Make sure you know exactly what you're doing with URLs

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Some websites are not as good as they seem

Advertising can strengthen brand equity. A logo contributes an additional aspect to a brand's image. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion. When a person searches for something in a search engine, they are looking for specific information, and …

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The philosophy of link exchanges

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels …

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Things to avoid when dealing with landing pages

In some cases, you will see at least one email address that you can use to contact the owner. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase - and that's why …

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Understanding trust rank

If you head over to Google and search for "site:yourdomain.com" the result will show you how many pages Google actually has indexed for your site. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will …

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