Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Most website gurus suggest a keyword density of 2 to 3 percent. Google's PageRank algorithm in 1998 was a big …

To make it easy for readers to share your content, place share buttons in convenient spots, or use widgets. Also be aware of which social media platforms your audience is using the most. As a greater percentage of the population become increasingly technologically literate, it is no surprise that longer …

Not only can they really damage your business' personality, they can end up costing you a hell of a lot - even if you think they're free. Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products …

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. Conversion rates using remarketing are considerably higher than general banner or search ads. Once you arrived at the page though, you clicked away …

Links at the top of a page carry more weight than those further down. It's not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how …

Google Analytics will be able to tell you where those converting visitors came from. And specifically, you'll be able to see if someone who used your search term eventually ended up buying your product. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number …

One of the best ways to start earning links is by creating something of use or interest to your audience. We've all seen them - the pieces of content that educate or entertain us, without being the core product of a website. Here is why this strategy works like a charm …

Marketing departments and advertising agencies, as well as individual account managers, brand managers, and creatives, encounter strong pressures. The reason is they have a ton of "branded search". If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care …

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. Tens of thousands of sites might be sitting on …

The four forms of alternative marketing programs are buzz marketing, stealth marketing, guerrilla marketing, and product placement. Now we've established what SEO is, as well as what and not what to do - it's time to build a cohesive SEO strategy. Thinking in terms of the user, a category with only …

The transition from Web 1.0 to Web 4.0 changed the ways in which consumers communicate and interact with companies through engagement programs, cloud operations, and web participation. The job of an SEO specialist doesn't stop with a couple of website tweaks and a few links scattered around the …

Thin content on category pages can also arise when drilling down into faceted category navigation until a page is reached with no products. Let's discuss each of these in turn. Placing keywords in these tags can be beneficial in some search engines. Different people grasp information differently, and your business …

Create URLs containing words that describe the page, separated by hyphens. Search engines crawl each website to make sure the content in your descriptions matches the content on the page. In many cases, paid search is much faster for testing user flow or usability. It is not possible for a …

A cornerstone of effective SEO is producing quality content, and understandably, that can be difficult for marketers or business owners busy with other things. The secret is getting the person to think beyond the advertisement and picture the scene being simulated. Answering the question "what is Negative SEO?" is complicated …

Google wants to know about the keyword usage. You should ensure the keywords are properly applied in the title tag and have properly crafted meta-description. Then, the content should be of significant content. Content is one of, if not, the single most important asset in the world of SEO. Some …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. When you're browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little …