For most search marketers, link echoes are a good thing. To say implementing AMP is extremely technically involved would be an understatement--it's something that should only be handled by the deft hands of a highly skilled web developer, and beyond the scope of this article. Its a good idea to …

The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. Weak content can appear in many different forms, and the best way to discover it is to take the information …

Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. An experienced …

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Instead of only targeting one or two keyword phrases, it's better to develop content and ads that are based around keyword topics or themes that provide …

A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Search engine optimization (SEO) is often about making …

Successful brands establish emotional bonds with consumers. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. Whenever a high authority blog links to your website, Google considers …

Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. Ahrefs and Moz and very precious Screaming Frog SEO Spider. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by …

Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters most in terms of SEO that you can control. Remove the content. When you enter a description for your web page it will show up under the website title in the …

White hat SEOs operate above board, performing work that will benefit their sites long term. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. The more unique content you can offer, the more you will be able …

Before you start with mobile optimization, you can use Google's free test for mobile friendliness to check the mobile performance of your website. According to a Google article, good website usability leads to improved search rankings. After Google's Panda update, there was a massive shift in what types of results …

Recent technological developments have altered the levels of power held bymembers of the channel. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability …

Avoid italics in HTML. The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others …

The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Over the years, search engines have tried various customization options to enable searchers to take an active role in improving their results-everything from …

The brand name should be associated with the product's most prominent characteristic that makes it stand out from competitors. If you want to dive deeper into on page optimization, check out this on page SEO guide from Moz. There are lots of different types of keywords. Good headlines grab readers …

Failure is always OK, but ignoring the results and reasons for it are not. You know that you build a customer list slowly, experimenting with a variety of techniques until word-of-mouth marketing kicks in. The creatives on the website are amazing, but you don't know much about how it was …

National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. Google have always been open about their movement towards voice-searching and mobile friendliness. The major goal of all external optimization activities centers on link building. The …

You're playing in the attention game. Believe it or not, your readers have a very limited attention span. Continue monitoring the website migration evolution overtime, avoiding to undo Web migration related configuration without checking that they're not required anymore. The Internet audience is so large that even a small niche …

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. Use your website to communicate your value proposition and your general marketing messages (known as "high-level messages"). If there is …

If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. More people are using mobile devices than computers to search the web. Niche social networking sites focus on …