Do prospects come to my content?

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised …

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Don't forget ROI

Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text …

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The secret to finding world class tools for widgets

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google does this every two or three days. In order to get the most success with search engines, you need to speak their language. They don't care how …

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Cracking the offsite SEO code

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies …

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Create content about nofollow links

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

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Don't forget backlinks

Google does not view this favorably. To understand evergreen content, think of the evergreen tree: The glitz, the glam, the glorious design elements that make your website look like a million bucks ... When contemplating a website redesign, it's easy to focus only on those features that are appealing to the …

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The back story of link exchanges

The SEO work for each website is different. It has also drawn ethical criticism. Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes …

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Analyse your existing forums

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Optimize Your Site for Speed. You should include a sitemap on your website that holds an index of all …

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Reasons why marketers love page impressions

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Is there ample feedback? In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in …

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The back story of citations

Mobile users share photos and videos rather than relying only on text. Emotions and feelings also affect choices. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously …

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Understanding LSI in relation to your marketing strategy

does the same thing once you get to its search results page. Even newer kids on the block like Snapchat provide a super fun way to consume news. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. Search engines place a lot of …

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A few words on hits

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Images, videos, slideshows and …

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Clarification about bread crumbs

Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . If your site is specifically designed for certain resolutions, make this explicit. Is it hypnosis? One of the …

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How to really understand reporting

Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term …

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How to turn onsite SEO into success

Start by compiling a list of backlinks. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. However, much like onions (and ogres), SEO has many layers. If your content offers relatively little …

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Lessons I've learned from SERPs

Absolutely! For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. SEO can be …

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Repurpose old bounce rates

Higher search rankings mean increased traffic as users search for terms that bring them to your site. If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Many people make the mistake of constantly stuffing the same …

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Search Engine Marketing is hyped

Today it takes a lot more effort for sites to be ranked well. Like news articles, content that includes statistical reports will also go out of date. Machine learning is a part Google's algorithms. Thin content can negatively impact your search engine rankings, cause Google to give you a manual …

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The hidden agenda behind dynamic pages

As a business owner you need to have a plan in place to promote your business and obtain new clients. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Traditional aspects like links and content are still major factors, but …

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Who else wants to enjoy static pages

You need to ask many other questions as well. Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Backlinks from older websites …

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The philosophy of link exchanges

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels …

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