It must be a winner right? During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. An event that uses projection mapping can amazing and delightful vehicle for the ROI-justifying value the attendees came for. Google's Global …

If you don't put in enough time, money, and effort, you aren't going to get impressive results. Algorithmically: The Google algorithm, the complex piece of software that evaluates sites and decides how to rank them, has found something on your site egregious enough to penalize your site. At three or …

Google reported an incredible hike of the key search term 'near me' in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the 'near me' battle could bring you a ton of relevant traffic. Content is not only key when …

What if their competing service page does a much better job of making it clear they understand the shopper's wants/needs/struggles? In the past you could use search engine submission software, but Google now prevents this - and prevents spammers bombarding it with new sites - by using a CAPTCHA, a …

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. As businesses succeed, new avenues of revenue open up and therefore new areas of the website need to be created and optimised …

Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search results a user clicks on. Google recommends creating valuable content for website users and not to focus on tricks such as hidden text …

If you don't deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Google does this every two or three days. In order to get the most success with search engines, you need to speak their language. They don't care how …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way! Pinterest, the bulletin-board style social site on which individuals can post photos and image-based articles about events, special interests, or hobbies …

Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine …

Google does not view this favorably. To understand evergreen content, think of the evergreen tree: The glitz, the glam, the glorious design elements that make your website look like a million bucks ... When contemplating a website redesign, it's easy to focus only on those features that are appealing to the …

The SEO work for each website is different. It has also drawn ethical criticism. Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes …

Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular. Optimize Your Site for Speed. You should include a sitemap on your website that holds an index of all …

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Is there ample feedback? In addition to identifying trends, marketers take advantage of social listening to detect patterns or shifts in …

Mobile users share photos and videos rather than relying only on text. Emotions and feelings also affect choices. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. In addition to penalizing sites for using inappropriate optimization techniques, they've simultaneously …

does the same thing once you get to its search results page. Even newer kids on the block like Snapchat provide a super fun way to consume news. Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. Search engines place a lot of …

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Images, videos, slideshows and …

Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) . If your site is specifically designed for certain resolutions, make this explicit. Is it hypnosis? One of the …

Don't let technology fool you into abandoning hard-won knowledge of your business, your target markets, or how to appeal to them. Through keyword stuffing, brands fill or "stuff" a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term …

Start by compiling a list of backlinks. This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. However, much like onions (and ogres), SEO has many layers. If your content offers relatively little …

Absolutely! For those who can't find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. Fees for renewing a domain in this cycle are usually higher than typical renewal fees. SEO can be …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Many people make the mistake of constantly stuffing the same …

Today it takes a lot more effort for sites to be ranked well. Like news articles, content that includes statistical reports will also go out of date. Machine learning is a part Google's algorithms. Thin content can negatively impact your search engine rankings, cause Google to give you a manual …

As a business owner you need to have a plan in place to promote your business and obtain new clients. While consumer-generated ads may be effective at generating customer retention, they are less successful for increasing a customer base. Traditional aspects like links and content are still major factors, but …

You need to ask many other questions as well. Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed, you probably just need to put in a little bit of effort Backlinks from older websites …

I prefer using a comma followed by a space to separate each keyword. Values are strongly held beliefs about various topics or concepts. While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content …

SEO isn't magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don't listen to them. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels …