A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. JSP, ASP, and PHP files are indexed in the same way as any HTML document …

This is a data lake that has gone bad (or was never good). Effective search acquisition begins with learning more about your customers and what they're searching for. From there, you can assess your site and make sure it satisfies the needs of those searchers. Long Tail SEO is a …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. People spend very little time engaging with content. While many assume duplicating content will …

In a nutshell, it gets your ranking on the first pages of search results. If you can, work your keywords into a description that seems natural and be sure to repeat your keyword phrase. Get a clear understanding of what is Search Engine Marketing and its different branches are, i …

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. Backlinks are important for Search Engines and users alike. From a user's perspective, backlinks provide a way for people to find other sources of information …

Although the role of keywords in SEO has changed greatly since the early days of search, with the evolution of long-tail keywords and natural language search, the humble keyword is still one of the fundamental building blocks of search optimization, and an important Google ranking signal. Google consistently changes its …

When eCommerce websites copy product descriptions, supplied by the product manufacturer, and place them on their own product pages, they are put at an immediate disadvantage. People like to seem smart and cool in front of others. Try to create content that makes people feel this way. Make them feel …

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google's page rank algorithm which will keep your page from ranking as well as it could. Once the search …

Tags are intended to give search engines a method of understanding the site's architecture. Google will compare a page's title tag to content on the page to check for keyword consistency, which means you need to be attentive when optimizing SEO. Evaluating keywords for relative opportunities is still very tough …

You can find valuable data using Google Search Console (formerly called Webmaster Tools). ?This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Mobile browsers will by default try to show pages at desktop screen widths which …

Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of SEO. Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Do not …

Search engines pay attention to how long a user stays on your website and the pages they view. The market segmentation process consists of identifying the specific consumer and business groups that are the most likely to purchase the brand based on their needs, attitudes, and interests. A significant factor …

Having your keyword phrase in the URL also helps with search engines like Yahoo! In the first page of results, where 90% of people remain? Some may think only about ranking in the SERP without even bothering about their users. Ask yourself if people would even search for this content …

Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google's eyes. YourDomain.com/R1) to deploy in different marketing efforts, just as you include department numbers in the return address of a direct mail piece or print ad. how they …

So when you hear the term "link building," forget those old school black hat tactics. The game has changed. When done right, link building can be an extremely powerful way to boost search rankings. As a bonus, it could drive referral traffic too. Link building is working to acquire backlinks …

When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. Machines are writing stories and that is often something Google is not a fan …

Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits. But until the next-best-thing takes over and changes the name of the game, let's dive a little bit deeper into all of these core tactics that sculpt the role …

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn't be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. It requires optimizing content, programming, and understanding how search …