The consumer becomes an active rather than passive participant in the marketing exchange. Content is essential to score high search engine rankings. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. I couldn't begin to think I could afford a wonderful wooden …

If your site isn't mobile optimized, you're at a serious search disadvantage. SEO (Search Engine Optimisation) is a method of using a number of certain keywords, titles and pages on a website to help make it more visible, whenever anyone using a search engine enters those certain keywords. Link building …

The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it …

If the competition in your niche is high, you'll have a hard time ranking on competitive head terms. If you have little competition, you'll even be able to rank for head terms. It sounds so very easy! A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An …

Employees should not be writing reviews, ever. Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. Another way that having your keywords in the URL helps …

The SEO process is always in motion. ASO is the cool Canadian cousin of SEO and the two can work together in terms of linking. The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and …

Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. There's little worse than being notified your website has spam or seeing an alert in search …

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Favorable comments generate additional sales and attract new customers. The majority of learning can be done online, but some …

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. Unfortunately the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently. When approaching other webmasters to link to your site; it's really important to "suggest …

Avoid thin content and you'll be able to avoid the effects of Google's constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Investing some time in early website setup …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

Visual consistency becomes especially important because most customers spend very little time viewing an advertisement. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don't …

Often, the best SEO strategy is to focus on long tail terms-search terms that are highly specific, relevant, and with strong buying intent. They can often be far too specific, far too generalised, or just not the common phrase used by customers. When a website wants a piece of content …

Or the second page, where a mere 10% of users wander? It's super tempting to right (perceived) wrongs online. A text or an ad every time the user turns on her phone will quickly alienate even a brand loyal customer. Linking that does not fulfill the reader's needs should be …

My philosophy is to ask the customer two questions: are you active on Yelp (or review site in question)? Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants …

Target one market at a time, build traffic by using one or two guerrilla techniques and then move on to the next market. Google's algorithm takes into account users' interactions and experience with a website based on how long they stay on a page and what webpage in the search …