Every page should link to your home page. What you are really looking to do here is end up with groups of keywords that have the same basic meaning and intent behind them. The placement of the ad on a search page depends on the price the company pays and …

A good internal linking structure can improve your SERPs. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the …

We've all been frustrated by sites that load slowly, or won't load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there's some evidence to suggest that both load time and engagement with your content improve your rankings. You will …

To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. The right font (and font size) can make your copy easier to read and visually more interesting, increasing engagement. In SEO, having …

Consumers do not want sales pitches. National differences, cultural concerns, language issues, and other challenges must be viewed in light of the target markets an individual company intends to serve. If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index …

A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Website owners all want …

Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost. A great way to think …

For eCommerce websites whose products are very time-sensitive, meaning they come in and out of stock as newer models are released, a better approach can be to simply ensure that new product pages are only launched with completely unique descriptions. I am the last one to tell a website owner …

Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care …

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Instead of IMC, international programs are called GIMC, or globally integrated marketing communications programs. Text without headings is terrible to read. Headings and subheadings are the most important anchor points …

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a …

Search engines look fondly at websites that have high-quality links leading back to their site. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that …

If you do your SEO due diligence, rankings and popularity will come in time-provided you have relevant content. Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different for each user. If you want your website to rank …

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page's title should include some of your site's keywords to increase your ranking in the search engines. Google …

How do you measure success? It is such a huge part of an individual's daily routine, that the importance of how well websites are ranking is extremely high. A well-designed market communications analysis begins with the marketing team identifying strengths and weaknesses of local competitors and places in which opportunities …

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.? Efficient use of content …

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank …

Advertisements highlight price, style, They are page-level signals and can be implemented in a meta tag or in an HTTP response header. The power of SEO is the varying tactics or methods one can implement to create results. Stay above the fold.

Thinking about ROI makes everything OK

Even fewer individuals focus on quality without any price considerations. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include a link to your site You can also use multiple IP addresses …

A strong global brand often constitutes a key advertising goal, especially for larger companies. See what keywords are most popular in each country you're targeting, and optimise the pages on that country's section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or …