Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. It also applies to domain name selection, inbound links, link …

The advice is to avoid duplicate content issues if you can and this should be common sense. Make sure to evaluate your articles in the SERPs. Google the terms you've optimized your articles for. Check whether or not your SEO is paying off! Creating SEO content isn't just about writing …

This is where a bit of education and training is essential. Informative ads tend to work best in high-involvement situations. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied …

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. In fact, Google Panda, the search engine's ranking algorithm, is designed to sift out websites with thin content. Each …

Obviously, there are exceptions to this, like spam-bots. This fact isn't new: if your website loads slowly, a large portion of visitors will quickly leave. This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find …

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. A good understanding of SEO will enable you …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Instead of …

One of my firm beliefs is that Google is becoming more and more 'human,' and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations. For example …

If search engines don't know your website/webpage exists, your chance of ranking isn't just an improbability, it's an impossibility. A bond generates brand loyalty, enhances brand equity, and reduces brand parity.An individual who has a bad experience with a brand is not limited to telling just a few …

To prove your value and make the most of your SEO knowledge, you need to sell management on the idea of investing in it. The key phrase in an advertisement, the tagline, should be something memorable that identifies the uniqueness of a brand or conveys some type of special meaning …

This analyses the intentions behind a userrs query, and does its best to find the perfect site to answer the query. Headings are a big deal for SEO. They tell Google exactly what's on each page. If you don't use them correctly, your page isn't going to rank well. When …

Effective reach identifies the percentage of an audience that must be exposed to a particular message to achieve a specific objective. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and alt attribute, both …

Shorter domain names (consisting of a single English vocabulary word) tend to attract more broad (untargeted) traffic. Before we jump into the data points, I'd like to remind readers that keyword selection matters just as much for YouTube videos as it does for regular pages or posts. You need to …

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If you uncover duplicate content, check the organic traffic for each …

Company leaders adjust in order to maintain a strong market standing, and IMC programs can assist in this effort. Provide ways to get feedback regarding any issues or problems with your site. By constantly creating new content around your product page, you will be getting more and more pages indexed …

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts …

These are completely identical content that is pasted across different pages or websites. Google was created by Larry Page and Sergey Brin at Stanford University. As has been noted, marketing communications consists of much more than traditional advertising. The added benefit of SEO is that it is long lasting, provided …

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). One of the most common misconceptions is that blogging on your own …